1) The tender is for a concept. The aim is to find a concept which of its appearance and concept is widely interesting for Alko's customers. For example, the concept can be built around a public figure or a brand known in Finland, or it can be known from the popular culture or it can be a similar concept 2) The concept must be explained on the offer and/or on its attachment and it must be argued why the concept is designed to be functional for Alko's clientele 3) The vintage must be indicated on the package 4) Product feature enabling Alkos Green choice -symbol will be advantageous 5) The grape variety or varieties must be indicated on the offer 6) Moderate price will be advantageous 7) More accurate sales estimates will be given if needed at the time of purchase when listing is confirmed