– The tender is for a concept. The aim is to find a concept which of its appearance and concept is widely interesting for Alko's customers. For example, the concept can be built around a public figure or a brand known in Finland, or it can be known from the popular culture or another concept._x000D_
– The concept must be explained on the offer or on its attachment and it must be argued why the concept is designed to be functional for Alko's clientele._x000D_
– Only one product per concept can be offered to this tender._x000D_
– The wine must be medium dry or medium sweet. Sugar content (g/l) and total acidity in tartaric acid (g/l) must be indicated on the offer._x000D_
– Product feature enabling Alko’s Green choice -symbol will be advantageous._x000D_
– The grape variety or varieties must be indicated on the offer._x000D_
– Moderate price will be advantageous._x000D_
– An ethical trade wine will be advantageous._x000D_
– More accurate sales estimates will be given if needed at the time of purchase when listing is confirmed.