FINLAND

Understanding the Finnish Wine Market

Finland is a beer drinking country where craft ales are currently booming. Nearly half - 47% - of all alcohol consumed is beer, compared to just 19% for wine. But wine is fighting for its place
*source: Meininger's Wine Business International, 2022 April 14

Source: Alko Oy/Image Bank

The wine boom only begain in 1987

The wine boom arrived in 1987 when the father of Finnish wine culture, Juha Berglund, opened a wine accessory shop called Decanter, created the first and still only wine magazine, Viinilehti, two years later, before purchasing Ch.Carsin in Bordeaux in 1990

The Alko Monopoly

Alko consists of 371 shops and around 2,500 empolyees. It is a state-owned private company like Sweden's Systembolaget and Norway's Vinmonopolet.

Source: Photo: Katri Lehtolo, Alko Oy/Image Bank