1) The concept must be explained on the offer and/or on its attachment and it must be argued why the concept is designed to be functional for Alko's clientele 2) Product feature enabling Alko’s Green choice -symbol will be advantageous 3) More accurate sales estimates will be given if needed at the time of purchase when listing is confirmed 4) Product feature enabling Alko’s Green choice -symbol will be advantageous 5) Added value with environmentally responsible packaging.